Why is Multicultural Marketing important?
The future is multicultural, and research shows the most successful companies are the ones who know how to evoke the emotions of their customers.
As the fastest growing demographic, multicultural consumer segments have been identified as key drivers of business growth. By 2044, half of the U.S. population is projected to be 50% multicultural. To ensure continued business growth, it's important to target multicultural consumers effectively.
For brands and organizations to remain relevant, business and marketing strategies need to be adapted by considering culture and emotion. Reaching diverse audiences and consumers in an impactful way requires an authentically and culturally engaging approach.
Our Identity & Approach
At Blended Collective, authenticity, culture, and diversity define the core of who we are and what we do. We believe in thinking differently and are vibrant members of our community. We are inspired by those who are true to their brands while engaging and pushing customers to the forefront.
What We Do
Blended Collective is an award-winning multicultural marketing and brand consultancy. Our services include an array of brand development and engagement, multicultural marketing, content and communications development, and brand strategy. We also serve as an ongoing service provider to various economic development organizations and business support programs.
We believe that consumers connect with brands the same way they connect with people. Aligning your brand strategy with customer experience, allows your brand to remain authentic and culturally relevant as it evolves.
By leveraging an extensive network and expertise, we provide consultation to clients, reaching and engaging diverse audiences. Our blend of cultural and strategic insights enables us to eliminate the traditional language and cultural barriers, resulting in a range of strategic solutions for brands and businesses alike.
Order Brand Love
The best brands evoke the emotions of their customers by tapping into their hearts and minds.
In this book, Lydia Michael, founder of Blended Collective, breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.
